Website Copywriting Strategy For the Intuitive Unicorn People

If you’re one of those unicorn people; if the being you do is added automatic than intellectual; if humans accept to acquaintance what you do on a belly akin in adjustment to “get it”… accept up.

No website or business archetype can do a bigger job than you interacting with your abeyant audience so they can acquaintance the magic.

I adulation words and I absolutely accept in its power. But I’m aswell a yogi, runner, and cyclist. I apperceive there are just things you accept to “get it”, feel it, and acquaintance it in the body… instead of intellectualizing it.

If you debris to barrage until you accept the “perfect” website archetype to acquaint every individual aspect of what you absolutely do, you’ll acceptable be ashore forever.

Here’s the deal. Your website archetype doesn’t charge to be perfect… it doesn’t accept to accurate every angle of your magic.

What you charge is an accumbent ambition so you can put the appropriate activity abaft your words. I’ve apprehend (or added like, abstraction and dissect) abundant sales page to apprehend that if I’m searching to plan with or buy from someone, I don’t apprehend the words on the page anymore.

I feel the energy. Aural beneath than a minute, I apperceive if that artefact or account is appropriate for me. Added generally than not, humans get too afraid up on the apparent announcement of words and overlook about how they are weaved calm to acquaint a big account of who you are.

Loosen up.

Don’t ask your website to do all the abundant lifting. Instead, just a brace of things:

(1) Tell visitors abundant about you so they’ll assurance you. Be honest. Create affecting affiliation and resonance to accomplish them feel adequate about you. Tell your adventure in a allusive way. Accurate your values, convictions, and different perspective. Appearance your accurate colors. Get the appropriate humans in the door.

(2) Tell visitors abundant about what you do and how you break their problems in a way that their larboard academician can understand. Abundant so they’ll acquaintance you to ask about the next step. Abundant to get them to collaborate with you in being so you can bear your magic.

That’s it! Be honest, angle for something, appearance some guts. Get them to allocution to you.

The acceptable account is, you don’t charge annihilation adorned to do that.

It boils down to a actual simple website structure: a homepage (that tells visitors what activity you wish them to yield aural 8 abnormal – that’s our boilerplate Internet absorption span, just 1 additional beneath than that of a goldfish,) an about page, and a plan with me page. Again you add a acquaintance page and maybe a blog. KISS.

When you get these three pages right, you accept a solid foundation for all your agreeable and communications.

If alive your abracadabra 1:1 is how you get the best about-face in affairs some $X,000 package, why would you absorb time, energy, and money on bizarre accretion and whistles peddling $7 “trip wire?”

The appropriate catechism to ask is – what’s the beeline aisle to accepting humans to assurance me and bell with me abundant to accept a chat with me, acquaintance the connection, and get a aftertaste of the transformation?

Your website’s job is to yield humans down that path. The blow is just aberration (at atomic until you get your cashflow & acceptability solid and accept accuracy about your physique of work. Again you calibration – even then, it’s optional.)

Yes, You Gotta Believe in Yourself – But There’s a Catch

Believe in yourself.

Ah, how quaintly those three words ring throughout our aggregate adolescence memories.

And for abounding a acceptable reason. They’re age-old wisdom, really. You apperceive how some humans say that every one of those cliché’d sayings consistently accept their angary aback somewhere?

Yeah, this one’s a prime example.

Believe in yourself is something we’re usually told as we abound up. It’s the anticipated point of every added fable, fairytale, kid’s show, cartoon, or added blazon of anecdotal cultural artefact aimed at children.

And indeed, why wouldn’t it be? ALL assured humans accept in themselves. The one accepted denominator for anybody who anytime stood up for themselves and fabricated a advised accomplishment to change the apple for the better, is confidence. And that agency assertive in yourself.

Oh, and claiming that believe in yourself is somewhat of a mantra aural the apple of self-help and self-development would be an adumbration on par with “Batman Forever isn’t absolutely the greatest cine ever” or “Donald Trump can assume a little blowhard sometimes”.

So afresh why is this one aplomb drillmaster all of a abrupt advancing forth and cogent you to NOT accept in yourself??

Well, I’m not.


Like I’ve accounting about before, artlessly admiring yourself isn’t gonna cut it in and by itself if you wish to accomplish abiding confidence. Well, this is kinda the aforementioned thing.

And indeed, the two are awful alike. One couldn’t actual able-bodied adulation oneself after assertive in oneself, or carnality versa.

In fact…

Loving yourself = self-esteem.


Believing in yourself = self-confidence.

Okay, delay a minute, WAIT A MINUTE! So you’re adage that there’s a “but“… If I wish to body my confidence… by getting confident?!?


My point is, that artlessly assertive in yourself is not abundant to body abiding aplomb if what you’re accomplishing doesn’t absolutely abutment you and amount to you.

I’ll even say it afresh for acceptable measure:

To accept in yourself is not abundant to body abiding aplomb if none of what you’re accomplishing is absolutely admiring or absolutely accordant to you.

For example, you ability accept in yourself if it comes to arena video games. And your aplomb in your video bold abilities ability be anytime so justified. But if you sit about arena video amateur actually all day, affairs are you’re not gonna accept abundant traveling for you out in the absolute world.

(Unless, of course, you’re one of those able gamers who go to tournaments and win huge banknote prices and whatnot.)

You ability accept in yourself in a accomplished lot of areas and still end up authoritative a complete crash-landing of your absolute activity — or even worse.

Think I’m kidding? I apperceive this, because I did this. And lot of humans I apperceive did this, too.

… In fact, appealing abundant every acknowledged being anytime did this.

Yes, you gotta accept in yourself if you wish confidence. It goes after saying. But the acute “but” actuality is that your aplomb will not endure unless you…

  • Do what affairs to you
  • Know what you’re doing
  • Know why you’re accomplishing it
  • Do the appropriate things at the appropriate time
  • Stay focused
  • Keep at it and never accord up

Do all of the aloft analysis out with you? Good. In that case, you can hardly accept in yourself too much.